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MEC@DMEXCO 2014 Key Takeaways

MEC@DMEXCO 2014 Key Takeaways

02/10/2014 02/10/2014

The best of what we've seen at dmexco in Cologne 2014.

The best of what we've seen at dmexco in Cologne 2014.

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Fast Take News Brief - Apple

Fast Take News Brief - Apple

10/09/2014 10/09/2014

Recapping Apple's official unveiling...

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Brands Will Have to Earn the Right to Communicate

Brands Will Have to Earn the Right to...

09/09/2014 09/09/2014

Essay by Richard Bradford - 2014 IPA...

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MAGNIFICENT 7 - SEPTEMBER

MAGNIFICENT 7 - SEPTEMBER

09/09/2014 09/09/2014

September's hot stories from MEC

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The Creation of Brand Fame in the Digital Age

The Creation of Brand Fame in the Digital...

09/09/2014 09/09/2014

Essay by Pete Buckley - awarded Bronze prize from the international 2014 Admap Award jury

Essay by Pete Buckley - awarded Bronze prize from the international 2014 Admap Award jury

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The Future Belongs to Brand-Driven Businesses

The Future Belongs to Brand-Driven...

09/09/2014 09/09/2014

Essay by Emil Bielski - 2014 IPA Excellence Diploma Dissertation passed with Credit

Essay by Emil Bielski - 2014 IPA Excellence Diploma Dissertation passed with Credit

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The Future of Brands Lies in Making Loving Fun

The Future of Brands Lies in Making Loving...

09/09/2014 09/09/2014

Essay by James Boardman - 2014 IPA...

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The Future of Brands Must Be Superhuman

The Future of Brands Must Be Superhuman

09/09/2014 09/09/2014

Essay by Emily Fairhead-Keen – 2014...

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The Future of Brands

The Future of Brands

05/09/2014 05/09/2014

Five awarded and inspiring essays by...

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MAGNIFICENT SEVEN - JULY

MAGNIFICENT SEVEN - JULY

15/07/2014 15/07/2014

Seven hot stories coming out of July

Seven hot stories coming out of July

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MEC@Cannes 2014 - the best bits

MEC@Cannes 2014 - the best bits

24/06/2014 24/06/2014

Trends and highlights from Cannes Lions 2014

Trends and highlights from Cannes Lions 2014

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MEC@E3 2014 - What you need to know

MEC@E3 2014 - What you need to know

20/06/2014 20/06/2014

Trends from E3 & Why they matter

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2014 FiFA World Cup Social and Mobile

2014 FiFA World Cup Social and Mobile

13/06/2014 13/06/2014

Estimated social and mobile usage...

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MAGNIFICENT SEVEN - MAY

MAGNIFICENT SEVEN - MAY

10/06/2014 10/06/2014

MEC’s monthly round up of the big...

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MOBILE WORLD CONGRESS 2014

MOBILE WORLD CONGRESS 2014

07/03/2014 07/03/2014

MEC'S TAKE-OUTS FROM THE MOBILE WORLD CONGRESS IN BARCELONA, 24-27 FEBRUARY 2014.

MEC'S TAKE-OUTS FROM THE MOBILE WORLD CONGRESS IN BARCELONA, 24-27 FEBRUARY 2014.

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FAST TAKE NEWSBRIEF - WHATSAPP

FAST TAKE NEWSBRIEF - WHATSAPP

21/02/2014 21/02/2014

FACEBOOK ACQUIRES MESSAGING APPLICATION WHATSAPP FOR $19 BILLION  

FACEBOOK ACQUIRES MESSAGING APPLICATION WHATSAPP FOR $19 BILLION  

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RP NO.4 - SETTING THE TRENDS

RP NO.4 - SETTING THE TRENDS

12/02/2014 12/02/2014

Welcome to MEC’s Review Preview...

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FAST TAKE NEWSBRIEF - SUPER BOWL

FAST TAKE NEWSBRIEF - SUPER BOWL

06/02/2014 06/02/2014

SUPER BOWL XLVIII DRIVING SOCIAL...

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MAGNIFICENT SEVEN - FEBRUARY

MAGNIFICENT SEVEN - FEBRUARY

01/02/2014 01/02/2014

Magnificent seven.

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MEC @ CES 2014 - WHAT YOU NEED TO KNOW

MEC @ CES 2014 - WHAT YOU NEED TO KNOW

13/01/2014 13/01/2014

January doesn’t just mark the start of a new year. For over 40 years, the International Consumer Electronics Show (CES) has rung in the new year with the ultimate conference meets technology party, giving innovators, technology companies (both large and small), brands and marketers...

January doesn’t just mark the start of a new year. For over 40 years, the International Consumer Electronics...

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MAGNIFICENT SEVEN - JANUARY

MAGNIFICENT SEVEN - JANUARY

01/01/2014 01/01/2014

Magnificent seven 

Magnificent seven 

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DOES YOUR BRAND HAVE MOMENTUM?

DOES YOUR BRAND HAVE MOMENTUM?

06/08/2013 06/08/2013

A new approach to understanding...

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GLOBAL IDEAS Campaigns that work

GLOBAL IDEAS Campaigns that work

01/08/2013 01/08/2013

Welcome to Global Ideas, our annual...

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ANALYTICS AND INSIGHT

ANALYTICS AND INSIGHT

26/06/2013 26/06/2013

How A&I can grow your business.

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CookieCutter TM

CookieCutter TM

01/03/2013 01/03/2013

MEC’s Proprietary “Big Data” Solution to Quantify Digital Media ROI

MEC’s Proprietary “Big Data” Solution to Quantify Digital Media ROI

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RP No.3 - Setting the trends

RP No.3 - Setting the trends

20/02/2013 20/02/2013

Welcome to RP No.3, a series of essays from across the MEC network that cover the most significant trends of the past 12 months, while also looking forward to what we expect to be the key trends of 2013 and beyond.  

Welcome to RP No.3, a series of essays from across the MEC network that cover the most significant trends of the...

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MEC @ SXSW 2013

MEC @ SXSW 2013

01/02/2013 01/02/2013

5 Notable trends & why they matter to...

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MEC@DMEXCO 2014 Key Takeaways

MEC@DMEXCO 2014 Key Takeaways

02/10/2014 02/10/2014

The best of what we've seen at dmexco in Cologne 2014.

Download

Fast Take News Brief - Apple

Fast Take News Brief - Apple

10/09/2014 10/09/2014

Recapping Apple's official unveiling of several new functions, features and products of interest to marketers including– the new iPhone6,...

Download

The Creation of Brand Fame in the Digital Age

The Creation of Brand Fame in the Digital Age

09/09/2014 09/09/2014

Essay by Pete Buckley - awarded Bronze prize from the international 2014...

Download

Brands Will Have to Earn the Right to Communicate

Brands Will Have to Earn the Right to Communicate

09/09/2014 09/09/2014

Essay by Richard Bradford - 2014 IPA Excellence Diploma Dissertation, passed...

Download

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24/10/2014 #

Your career needs to be about more than just work and more than just doing a job. It needs to be something that makes you wake up each morning with a feeling of excitement.

Nothing is more exciting than to know that you are, every day, able to question…challenge…create…change…grow. At MEC this is what we expect of you, and inspire within you, no matter where in Asia Pacific you are based.

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“The Battle of the Sexes”

In acht weken tijd zijn door de key-influencers maarliefst acht battles gevoerd. Hiervan is middels een vlog verslag gedaan. Van een sprong van een mega hoge duikplank (link naar filmpje!) tot een vlucht met een helicopter  niets was te gek voor de influencers om hun eigen Dubbelfrisss smaak wereldberoemd te maken. De vlogs zijn 2,4 miljoen (!) keer bekeken, and still counting. Dat ligt bijna drie keer boven de benchmark van deze influencers. Daarbij hebben de artikelen over de Smaakbattle van de brede laag van influencers een uniek bereik van 710.000 behaald, bijna twee keer zoveel dan ingeschat. Hoge engagement vanuit digitale platformen: ruim 280.000 Instagram likes behaald en daarnaast bijna 7.000 reacties gekregen op de foto content van de influencers.

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